Ran Meta Business Suite, Facebook, Instagram and TikTok ads with an average of 4-7x ROAS for over 30 companies and clients.

I’ve also experimented with other user acquisition channels such as Youtube/Google, influencer marketing, billboards/guerilla marketing tactics, podcast ads, direct mail, Reddit, LinkedIn, Taboola, and more.

I’ve pioneered growth & monetization initiatives via marketing and transactional email & SMS programs from scratch.

I’ve also led company-wide migrations of Hubspot and Iterable.

My 5+ years as a reporter has enabled me to tell all types of compelling stories under deadline, whether that was at national security meetings at the Pentagon — or the CEO’s office at Bumble.

Most of all, I became an expert at breaking down difficult concepts and creating digestible, conversion-driven content.

I’ve written copy for entire websites, email drip campaigns, webinar materials, ebooks, sales and CX training manuals.

I’ve pioneered and executed successful go-to-market plans for product launches at Lendtable and other e-commerce clients, including pricing strategies, communication channels, and sales enablement materials.